Four courses are in preparation. Until they open, every explainer on Learn is free to read now.
01In preparation
Football Marketing & Fans
ForPeople working in, or hoping to join, the marketing side of clubs, leagues, agencies and brands, and fans curious about the business of the game.
Learn who football fans are, how clubs and leagues earn from sponsorship and media, and how campaigns are planned and measured. You will be able to read a sponsorship deal, map a club’s fan base and sketch a season’s marketing plan.
7 modules
How football makes money
Who the fans are
Club brands and identity
Sponsorship value and activation
Content and social media
Matchday and ticketing
Measuring what works
02In preparation
Coaching Foundations
ForNew and volunteer grassroots coaches and parents who help out at training; it does not replace a national association coaching badge.
Learn how to plan and run safe, enjoyable sessions that help players improve. You will be able to write a session plan, choose practices that suit an age group and give clear, simple feedback.
7 modules
What coaching is for
Planning a session
Games-based practice
Giving feedback
Coaching different age groups
Match days
The coaching pathway explained
03In preparation
Reading the Game: Tactics
ForFans, writers and analysts who want to understand what they are watching.
Learn the language of tactics, from formations and pressing to build-up play and set pieces. You will be able to watch a match, describe how each team is trying to play and spot the moment a plan changes.
7 modules
Shapes and formations
Positions and roles
Building from the back
Pressing and defending
Transitions
Set pieces
Watching a match like an analyst
04In preparation
Football Data Analytics
ForFans, journalists, scouts and club staff who want to use football data with confidence, with no coding needed to start.
Learn where football data comes from, what metrics such as expected goals really measure, and where they can mislead. You will be able to read a stats page critically, compare players fairly and build a simple, honest chart.
7 modules
Where football data comes from
Event and tracking data
Expected goals and shot quality
Passing and possession value
Pressing and defensive metrics
Comparing players fairly
Telling a story with data
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